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Collaborative Creativity – Olaf Willoughby

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Why don’t photographers collaborate more often?

Collaboration is how we get through the day. Most of us have some kind of interactive support; from partners, teachers, friends and family. It is also commonplace in science and the arts. From Marie & Pierre Curie through Rogers and Hammerstein to Picasso & Braque inventing Cubism. Andy Goldsworthy even enlists the land as his partner.

Other artistic relationships are built around co-operating individuals; collectives like the Bauhaus or Futurist movements, or author/editor, choreographer/dancer.

Now think photography. What comes to mind? I’m betting on an image of someone working solo making all the creative and technical decisions. There are examples of photographic collaboration (Bernd & Hilla Becher, Broomberg & Chanarin) but they are few. At best a photographer might work together with a book packager or gallery curator but even then they are rarely achieving genuine artistic collaboration; that is, sharing in the original creative process.

Yet we live in an age of transformative technology.  Virtual communities, mash-up, remix, the web has led to an explosion of sharing. Artists who start with existing artworks are changing traditional notions of creation, copying and consumption. Creative ‘play’ and learning from each other has never been easier. For photographers, tools like Google + Hangouts and the Adobe Creative Cloud can revolutionise our ways of working.

To be clear, I’m not dismissing our role as individual artists. Collaboration is not a replacment for the way we work now but it adds an extra dimension. I’m asking the question that as photographers, maybe we’re missing an opportunity to develop our voice and vision?

Over the last few years I’ve been lucky enough to work on several collaborations. Examples are:

Confluence is a film based multiple exposure project shared with Shayne Lynn and Ramya Reddy. It is due to go on Kickstarter in April.

Other collaborations with Eileen McCarney Muldoon involve digital double exposures,  exchanging images which visually rhyme with one another and introducing text by visualising poems.

These are the subject of a course we are co-teaching at Maine Media in June this year.

You may be thinking that belonging to a real or virtual camera club is sufficient but feedback on your work isn’t collaboration. It’s a valuable step but it isn’t true sharing of the creative decisions. Working together challenges us to rely on one another. To let go, trust and share the risk. Allowing the journey to be one of discovery rather than following a map. It is natural for each of us to slip into a photographic routine. For many years I travelled the world basically shooting the same pictures over and over, only the location changed!

Working in small groups helps us see the project through the eyes of others and helps us break through creative blocks into new territories.

The collaborative process is creative and engaging. It means that you benefit from the collective energy of your group. More than this, you are also helping others by enhancing their creativity. And this is the great secret. When you leave the collaborative project, you return to your solo work enriched by the experience.

Olaf Willoughby and Eileen McCarney Muldoon are co-teaching a one week workshop on Creativity and Collaboration starting June 15th at Maine Media College. Further exciting news about this workshop is that the Leica Akademie, North America have kindly offered to make Leica cameras and lenses available.

Contact: Olaf at olafwilloughby@gmail.com

Or Eileen at emmimageloft@gmail.com

 


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